By Chris A. Harmen
“Soft market” is a term that gets thrown around a lot in the financial sector, though if you’ve never before heard of such a thing, it’s nowhere near as arcane as it might sound. You may be more familiar with the concept when it’s referred to as a “buyer’s market.” Either way, what it refers to is a market in which far more people are looking to sell a certain commodity than are looking to buy. In the world of real estate, a soft market is a perfect time not just to buy a house as a primary residence, but also potentially to pick up additional property as an income-generating investment.
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